Coffee to Go is a quick-service coffee shop based in Chelyabinsk, Russia.
The brand has a specific naming, which is actually the description of the service. Our task was to create a catchy and unique look for the brand to make it stand out in the market and to find it's own face. It was also important to focus on the quick-service point of the place.
We came up with the funny characters riding a tandem bicycle and drinking coffee as they go. Though the general customers of the coffee shop are students and young people aged from 16 to 25, we would like to show that we're open to everyone. The characters are very different, but they are united by the love for the coffee on the go.
We used the simple funny pattern to cover the large surfaces and the unique bold lettering as branding elements.